Montana's tourism officials anticipate a more relaxed summer compared to the previous three years, as the travel boom fueled by the pandemic begins to stabilize. Advance hotel reservations are slightly lower this year in destinations like the Flathead Valley.
The trend is attributed to the reopening of the rest of the world, making people more comfortable visiting cities and allowing them to travel internationally again. However, Montana's tourism is still expected to grow by 4% to 5% annually, though not at the same rapid pace as in recent years.
As Americans explore different vacation destinations, it is anticipated that international travel to Montana will gradually increase as travel restrictions are lifted.